Introduction

Welcome to Dressy, where fashion meets personalization. This Privacy Policy is designed to inform you about our practices regarding the collection, use, and sharing of personal information you provide to us. By using our website, dressylabs.com, you consent to the data practices described in this policy.

Information Collection and Use

We collect personal information, including your name, email address, weight, height, age, and photos, to create personalized fashion avatars and recommend tailored outfits. Additionally, we gather information about your physical appearance through optional questionnaires. This data helps us enhance your experience and deliver services effectively.

We may also collect non-personal data such as browsing activity, device information, and user interactions on our website. This data is gathered through analytics and tracking tools to help us understand user behavior, improve website performance, and optimize our services. These tools may collect information like IP addresses, device types, and user sessions.

While we use third-party analytics and advertising services for these purposes, we do not disclose the specific services by name. We assure that all data is used solely for improving our services and is not shared for purposes beyond those stated in this policy.

Your Choices: You can control the use of tracking technologies through browser settings, cookie preferences, or by opting out of certain services where available.

Service-Related Communications

Dressy may send you essential service-related emails ("transactional emails") to the address you provided when creating or managing your account. These emails include but are not limited to:

• account-creation or e-mail-verification messages;
• password-reset links and security alerts;
• subscription confirmations, payment receipts and invoices;
• important changes to your account, subscription or the functionality of the Service.

Transactional emails are necessary for the performance of the contract between you and Dressy and therefore do not require separate marketing consent. You may not opt out of these communications while your account remains active, though you can delete your account (see “Data Retention” and “User Rights”) to stop receiving them.

Data Retention

Personal information is retained for one year unless a deletion request is received. This period supports our goal to continually improve your experience with personalized fashion recommendations.

International Data Transfers

Dressy does not engage in international data transfers. All personal information is stored on secured and trusted services, ensuring data protection and privacy.

Compliance With Laws

While we strive to adhere to international data protection protocols, we currently do not hold any specific data protection certifications. Our commitment is to maintain high standards of privacy and security in line with general best practices.

User Consent

Consent is obtained explicitly through the use of our website, dressylabs.com, where users voluntarily submit their information to utilize our services.

Data Protection Rights Under GDPR

In compliance with the General Data Protection Regulation (GDPR), we respect your rights to data privacy and protection. This includes the right to access, correct, delete, or restrict the processing of your personal data.

Children's Privacy

Our service does not specifically target or collect information from children. If necessary, we are open to establishing age limitations to comply with legal requirements.

Data Breach Notification

In the unlikely event of a data breach, affected users will be notified via email. Our priority is to ensure the security of your data and to provide transparent communication about any issues that may arise.

Third-Party Services

Our service does not integrate with third-party services that collect personal information independently of our operations. We prioritize the privacy and security of your data in all aspects of our service.

Changes to This Privacy Policy

Dressy reserves the right to update this privacy policy at any time. We encourage you to review this policy periodically for any changes. Your continued use of our services after any amendments signifies your acceptance of the updated terms.

Age Restrictions and Advertising

Dressy's services, including those enhanced with AI features, are intended for users aged 18 and older. We do not knowingly collect or process personal information from individuals under 18. If you are under 18, please do not use our AI-enhanced features or submit any personal information.

To comply with age-related restrictions, we have implemented the following measures:

1. Age Verification: Users may be required to confirm their age to access certain features on our platform. We reserve the right to restrict access to AI-enhanced services if we have reason to believe a user is under 18.
2. Targeted Advertising: We use age-based targeting in our advertising practices to ensure that ads for AI-related services are shown only to users who are 18 or older. This targeting includes settings in Google Ads and other advertising platforms to exclude users under the age of 18.
3. Parental Consent: If we become aware that personal data from a user under 18 has been collected without verified parental consent, we will delete the data as soon as possible. Parents can contact us to request the deletion of any such data.
4. Limitations in Advertising Content: Our ads do not target family-friendly content or websites known to be accessed primarily by minors.

Payment Processing and Third-Party Service Providers

Dressy uses Stripe as a payment processor for handling online transactions securely. When you make a purchase, certain personal information, such as your name, billing address, and payment details, may be shared with Stripe for transaction processing. Stripe complies with stringent data protection and security measures to ensure your information is safeguarded. For more information, please review Stripe’s Privacy Policy.

Data Security for Payments

We prioritize the security of your payment information. Sensitive data, including credit card details, is processed directly by Stripe and is not stored on our servers. Stripe employs encryption and complies with PCI-DSS standards to protect payment information.

User Data Rights

You have the right to access, correct, or delete your personal data related to transactions, including payment details managed by Stripe. Contact us through our "Contact Us" page for requests regarding data processed by Stripe.

Data Retention for Payment Information

Transaction data will be retained in accordance with legal and financial obligations, with sensitive payment data managed directly by Stripe. This retention ensures compliance with tax, fraud prevention, and accounting laws.

Including these additions will strengthen transparency around Stripe’s role in your data practices and ensure full compliance with their data requirements.

Contacting Us

For any questions, concerns, or requests regarding this privacy policy or your personal data, please contact us through our "Contact Us" page on dressylabs.com.

Conclusion

At Dressy, we are dedicated to protecting your privacy and ensuring the security of your personal information. Thank you for choosing us to explore and express your unique style.